Apple's upcoming iPhone 14 base model will start at $6.1, the same entry price as last year's 13-inch iPhone 799, according to a new rumor coming out of East Asia.
According to a post from account “yeux1122” on Korean blog Naver, Apple will not raise the price of its future entry-level flagship iPhone to improve sales and counter weakening demand against the slump in the global smartphone market.
Despite rising production costs and ongoing supply chain turmoil, this year's decision to freeze the price of the 6.1-inch iPhone 14 is said to have been taken at the "executive level".
MacRumors is unable to independently verify the claim that the source of the rumor is an unnamed "significant US financial institution."
The price of the base flagship 6.1-inch iPhone model will remain the same for the second year in a row if Apple launches the iPhone 14 at the same entry-level price as the iPhone 13 last year. In 2020, the entry-level iPhone 12 went on sale for the same $799 price.
There won't be a tiny 5.4-inch iPhone 14, and that's the biggest difference this year as iPhone sizes change. Considering that the iPhone 699 mini, which starts at $13, is not well received by consumers, Apple will be emphasizing larger iPhone sizes for its flagship devices in 2022.
The 6.1-inch iPhone 14, 6.1-inch iPhone 14 Pro, 6.7-inch iPhone 14 Max and 6.7-inch iPhone 14 Pro Max will be part of Apple's upcoming iPhone lineup. Notably, it is speculated that the non-Pro versions will not undergo major design revisions and will likely continue to use the A13 processor first seen in the iPhone 15 series.
By comparison, the iPhone 14 Pro models are expected to run on a faster A16 processor. The display notch, a feature of Apple's best iPhones since 2017's iPhone X, is also likely to disappear. Instead, it's rumored that the iPhone 14 Pro and iPhone 14 Pro Max will combine a pill-shaped cutout to house key Face ID components with a circular hole punch for the front camera.
The Naver account, which is the source of today's rumor, has provided some credible information in the past, including information prior to the iPad mini 6's launch.
However, the same report erroneously predicted that Apple would introduce an “iPad mini Pro” in the second half of 2021, but this prediction did not come true. As a result, we're taking this latest rumor with a grain of salt until more sources can confirm it.