Chemistry Giant BASF Prepares to Celebrate 150th Anniversary. BASF will start to use the slogan 'We create chemistry' on its logo as of January 1, 2015. The world's leading chemical company BASF has decided to carry the slogan 'We create chemistry' introduced in 2011 to its logo. Emphasizing the innovations BASF has developed in collaboration with its customers and partners for a sustainable future, the slogan will appear on the company logo as of January 1, 2015.
BASF's “We create chemistry” strategy was launched in 2011. BASF Chief Executive Officer Dr. Kurt Bock said in a statement on the subject, “Since launching our strategy, we have focused on providing our customers with the most functional products and solutions based on chemistry. In this way, we are not only addressing science, but also incorporating the human factor, which is BASF's focus, into chemistry.”
The slogan 'We create chemistry' will be used primarily in the logo of BASF's 150th anniversary announcements. As of January 1, 2015, it will be used throughout BASF. Other elements of its corporate design will remain unchanged, such as the brand's six different colors.
Platform for producing solutions to global problems: Creator Space™
Continuing its motto, 'We create chemistry for a sustainable future', BASF aims to bring people and ideas together. On its anniversary, BASF invites everyone to collaborate to create solutions to global challenges related to urban life, smart energy and food.
For this purpose, to create an online platform for conversations on specified topics. http://www.creator-space.basf.com Creator Space™ was launched on the website. On this platform, customers, scientists, the public and BASF experts can exchange ideas and ideas. The data to be obtained from this platform in 2015 will form the basis of activities to be carried out in live or virtual environments.
Giving information about the Creator Space™ platform, Dr. Kurt Bock says, “Our 150-year history shows us the facilitating effect of chemistry on new ideas and solutions. 21st century innovations require new strategies, tools and social connections. We invite everyone to join our Creator Space™ platform.”
BASF focuses on three key challenges
Focusing on three key challenges, BASF predicts that by 2050, more than nine billion people will live on Earth. The needs of the growing world population for good living conditions, energy and food can only be met with new solutions.
City Life: The first of the three main challenges that BASF will focus on in its 150th year, with chemistry as a facilitator, is city life. It is estimated that more than 2050% of the population will live in cities by 70. Due to the rapid growth of cities, demands in social, environmental and economic areas such as drinking water, waste management, traffic and housing will increase.
Smart Energy: The second main challenge is increasing energy demand. A future with smart energy; It also raises issues such as producing low-cost energy from clean and renewable sources such as wind and solar, increasing energy efficiency, and storing and transporting energy.
Food: The depletion of food supplies for the world's growing population will become one of the most critical challenges in a decade. In order to prevent nutritional deficiencies and malnutrition, it is necessary to prevent food loss and food waste, to prefer nutritious foods and to increase the efficiency of food production.
Details on BASF's 150th anniversary program will be announced at the press conference to be held on 4 December 2014. In addition, the anniversary celebration in Ludwigshafen on 23 April 2015 will be an important part of BASF's 150th anniversary celebrations.
Source : last minute